The New Web part 2

-- continued from The New Web part 1

So yes, the web is changing, and changing in an almost natural way. What is happening with Web 2.0 is that with the combination of heightened pressure on our society’s productivity, and the response of agility production and development process there of, with the upcoming of social networks, and with the rising mental state of humanity to constantly reflect upon itself there can be a trend deciphered.

Finally entrepreneurs on the web were looking back on that first gold rush of the late nineties. Who survived? Why did they survive and not the other one, which had the better chances? Questions are being asked like: What do people really need? How can we help them solve their real problem? These are not just manifestations that are unique to the web. They are forces present in economic movements as well.

Still, by its very nature the internet as a communications medium is catalyzing the uptake of these ideas. Bright new ideas may spread throughout the on-line society quickly, and are now often leading instead of following conventional media. Conventional media are dreading the deflation of their assets.

Still, bright new ideas, or bright old ideas for that matter, however high their uptake, must at one time present their proof of effect. Even these ideas and the progression and uptake have become evolutionary in nature. Either they will take hold, and society will embrace them or adapt to accommodate them, or they will eventually dissipate without so much as even a whisper.

When we start looking back on the history of the web, what do we find? How do we know that it is right, and that it will stay right? The answer is with simple, almost academic research.

--continued in The New Web Part 3

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