10 rules of user experience

I found this great list on ACM Ubiquity.

1) More features isn't better, it's worse.
2) You can't make things easier by adding to them.
3) Confusion is the ultimate deal-breaker.
4) Style matters
5) Only features that provide a good user experience will be used.
6) Any feature that requires learning will only be adopted by a small fraction of users.
7) Unused features are not only useless, they can slow you down and diminish ease of use.
8) Users do not want to think about technology: what really counts is what it does for them.
9) Forget about the killer feature. Welcome killer user-experience.
10) Less is difficult, that's why less is more.

While I don't agree with all points, it is a great article and has some lessons for all of us.

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