It's all about asking the right questions.

"New ideas often come from asking new questions and being a creative question asker. We fixate on solutions and popular literature focuses on creative people as being solvers, but often the creativity is in reformulating a problem so that it's easier to solve."

Sounds simple to me.

From: Guy Kawasaki's blog,
Ten Questions with Scott Berkun, Author of "The Myths of Innovation"

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